Updated: Nov 6, 2020
In this time, Digital Marketing is hugely affected. Agencies aren't receiving new projects and are performing on tight budgets. The marketing team performing on in-house projects is forced to require work from home. In other words, all of them entered into a foreign working world. Now, the alarming situation starts with possible adverse impacts on productivity with chances of reduced efficiency.
Considering the management concerns, this example is further explained intimately as below:
While performing from home, you'll face certain situations like doing household chores, unnecessary time spending on social media, binge-watching Netflix, etc. These distractions can divert your attention from regular work with reduced productivity.
For example, you're interacting with the client via email and suddenly get a notification about social media updates. half-hour wasted on checking updates. then, once you return to the interaction, you've got no idea of where you stopped and spend longer on deciding where to resume.
1. Hire Team Members of Cultural Diversity
McKinsey’s report stated that hiring members from diverse cultures can boost 35% of creativity. People from different cultures come up with varied skills that boost the project completion speed. The curiosity to understand each other’s culture can help in breaking the communication barrier.
Apart from that, people representing different cultures can provide their inputs in global marketing strategies. this may help in building a growth-focused product marketing plan.
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2. fixing of Weekly Meetings And Daily Micro Goals
When you work remotely, there are instances during which you are feeling isolated and left alone with no frequent team communication. To fight this, the team leader has the responsibility to arrange a weekly online meeting to see work status. additionally, to the present, he can schedule a daily individual call with members to fight boredom and motivate them to figure.
To increase daily productivity, you ought to prepare the list of activities before starting work and tick the activities once done. Also, at the top of the day, you'll check the speed of activities completed for calculating efficiency. Daily reporting to your team leader can assist you to remain focused on goals and keep a check on progress.
3. Online Training Activities
Apart from daily responsibilities and tasks, it's mandatory to conduct online training of team members to stay them motivated. Management can conduct the primary survey to seek out the training requirement of the individual employees and determine the relevant training programs for them. Before training, it'll be their responsibility to share relevant learning materials to assist employees during the training.
After the training, the team leader can track how this program helps them in daily activities and whether it’s successful or not.
4. Leveraging Correct Project Management Tools
In a remote working environment, there's a requirement for frequent collaboration. For that, you would like to take a position in project management tools. There are tools like Slack, Jira, Asana, Trello, etc. for managing daily work and internal collaboration. These tools come up with great features of smooth internal work management, daily reporting facility, and straightforward file sharing which will save time and complete the project within the given deadline.
With investing in tools and using features, you'll see the impact on the standard of the ultimate Digital Marketing campaign and resulting enhancement in customer engagement.
The only thing required is that the correct choice of the tool supported the budget and nature of labour. Leveraging the proper tool can boost the productivity of the remote working team to a bigger extent.
5. Team Building Activities
When you aren't within the office and with the absence of 1 to at least one communication, there are chances of following ineffective and informal communication practices while performing from home. Also, employees may feel monotonous while performing on an equivalent thing every day and end in lower productivity.
As an opportunity from the daily routine, the HR department can design and implement online team building activities that each team member can participate in and luxuriate in a collaborative environment. they have to form sure that each member is contributing actively. For the Digital Marketing team, HR can design activities associated with making fun logos of brands, creating catchy tagline of brands and roleplay of popular advertisements, etc.
6. Implementing Reward Programs
Every team member has certain desires in terms of accomplishment and recognition. Company management can take this thing to note and style innovative reward programs for workers. Considering the main target of Digital Marketing activities, they will design a gift program connected to the accomplishment of selling metrics and managing successful campaigns.
These rewards will further boost their morale and encourage them to try to wonders in their field.
There are already enough critics out there slamming the remote working environment and the way it can demolish the traditional work culture. However, those people are really in trouble because the pandemic pushes companies to start out this new normal culture. Although some offices have started operating, they still need to follow the new social distancing norms.
Instead of criticizing things, management and other surrounding aspects, we should always implement these strategies in our daily routine to fight the pandemic with higher productivity.